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Len Crispino gives us a taste of the entrepreneurial spirit

July 27, 2012 by  
Filed under Success Story

Len Crispino gives us a taste of the entrepreneurial spiritVirtually every start-up starts with a story — the most underrated tool at our disposal. Stories are motivators, inspirational and rewarding at the highest level of personal experience. But stories must be genuine, able to draw the listener in a way, as if those stories were their own.

For Marisa (my wife and partner of 40 years) and I, the motivation driving our desire to develop a winery was stirred by my stint as Ontario’s trade representative to Italy — Milan, to be exact. The event was so pivotal to us that we often define our life as before and after Italy. We fell in love with the essence of Italian ingenuity, creativity and outstanding crafted wines. We began to embark on a dream to develop Amarone-styled wines in Canada, with the grapes we grow and subject to the differing climactic conditions. After a few years of talking about our dream, events reminded us that it was time to move forward. In essence, we realized that if a dream is genuine Read more