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Lori Moscone: ISell Realty Inc.

December 1, 2011 by  
Filed under Ask the Expert


I SELL REALTYLast year, an agreement ratified by the Canadian Real Estate Association and the Federal Competition Bureau opened doors for existing homeowners to become more involved in the sale of their properties. This meant that homeowners who wanted to sell solo would no longer have to pay for services that did not interest them. This is where ISell Realty Inc. comes in: an innovative answer to a traditional process – with à la carte services at low costs.

Founded by Lori Moscone, this virtual full-service brokerage is designed for the homeowner who wants to save money by selling privately. For a flat-fee, homeowners can purchase a basic package*, which includes a property posting on®, showing bookings, market evaluation, for-sale sign and social media advertisements, or an upgrade to a Premium Service Package*. While this may seem like more work, ISell Realty Inc. is for individuals motivated by the idea of not having to pay out a hypothetical five per cent commission, which can amount to as much as $25,000 on a $500,000 home.

Homeowners unable to successfully sell their property with the flat-fee service have the opportunity to hire ISell Realty Inc. as full service representatives. There are many ways to sell your home.  With ISell Realty Inc., the choices are conveniently placed on your doorstep.
416-588-7355 (SELL)


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