As stylish youngsters growing up in Toronto, three long-time friends knew that they often stood apart from the rest. They were the kids that were fashion-forward, the ones that people didn’t quite understand. After years of experimenting with style, Asif, Arafat, Steven Nhem and Sufyan Qureshi are now the co-owners of a Vaughan boutique that caters to the sophisticated and fashion-driven male who understands that style doesn’t have to be sacrificed in a world of mass-produced looks.
Named after a word that means beautiful thinking, Eunoia Jeans carries an eclectic collection of contemporary chic to vintage heritage pieces from international quality brands. Trademarks of premium clothing include the rare denim of Naked and Famous, the craftsmanship of Raleigh Denim, classic Fred Perry footwear, and favourites such as Citizens of Humanity, Seven for all Mankind and the skyrocketing British label Superdry. Founded on the notion that style is a priceless weapon to have in your arsenal, the Eunoia team delivers only the best. “You feel exclusive when you wear these brands,” explains Arafat, who with his partners, delved into extensive market research to deliver quality products to their clients. Some of their explorations include travelling to Los Angeles, Calif. to study its successful denim market, and examining top-shelf Italian and Japanese denim fabrics before placing them on a local platform for Vaughan shoppers to access. “We choose quality over the quantity,” says Arafat. “Quality is well-crafted, time was taken to build it. It’s something that’s durable and long-lasting, and it has to be fashion-forward, you always have to have fashion, its something that’s in with the times, and timeless at the same time.”
Arafat and his partners intimately understand how disheartening it can be when you can’t find what you’re looking for in one place. Dressing men from head-to-toe, Eunoia is a one-stop shop for those who are short on the clock and tired of store hopping for the clothes they want. “We always had to go into different stores to find different things, there was never a store where you could find everything,” says Arafat, who seamlessly fits his clients with everyday looks and outfits for nights on the town. Eunoia Jeans also serves unparalleled customer service, such as fashion advice and in-house hemming. Standing ahead and apart from the crowd, the Eunoia team offers the personalized experience of delivering purchases to the doorsteps of clients that are pressed for time. With plans to offer a women’s section early next year, Eunoia Jeans delivers an unprecedented retail experience.
8000 Hwy 27 Unit 7