While working at a bustling salon in Toronto in the late ’90s, Lenny Ferri met makeup artist Sabrina, who shared the same vision to bring that downtown verve to the city of Vaughan. Not only were they cutting their wedding cake a few years later, they were also cutting the ribbon at the grand opening of their new venture, appropriately named Salon Verve.
The newlyweds knew they were taking a big risk by leaving the security of a consistent influx of clients. According to Industry Canada, only 51 per cent of small businesses survive for five years, meaning all entrepreneurs are rolling a two-sided dice when deciding to begin a new business. Salon Verve is proud to be celebrating its 10th anniversary this year, and with an average of 100 clients per day, Ferri considers their company one of the lucky ones. “Sometimes we pinch ourselves.” Read more