Rev It Up
The first annual Rev It Up event was a great success. On July 15, 2012, the event for SickKids commenced at Ride Motorcycles Toronto, and eventually reached the beautiful Vineland Estates Winery in the Niagara Escarpment for lunch and a wine tour. Guest celebrities included emcee Walter Venafro of Jazz FM 91, former Miss Universe Canada Elena Semikina, grand marshal Jillian Smith, Dr. Joel Kirsch of Sickkids, and Justin Bieber’s father, Jeremy Bieber. Over $50,000 was raised, thanks to all of the dedicated riders, sponsors and volunteers.