Don’t let Yael Cohen’s clean image and faultless features fool you. The founder of F*** Cancer is as poised and self-assured as a heavyweight champion. And when your non-profit’s name is that direct and controversial, you would certainly have to be.
“I’m very proud of what we do,” says Cohen. “We’ve been successful because of our authenticity, our rawness and because of our name. It’s memorable. You see it once and you won’t forget it.”
While some may feel that employing such a racy, candid title is brash and immature, for Cohen, there was no better way to sum up the confusion, anxiety and anger she felt when her mother was diagnosed with breast cancer in 2009. Read more