Luxury is not only defined by the look of something, it is defined by the way it makes you feel. It is not only apparent in a piece of jewelry, but is visible in a welcoming and unpretentious atmosphere. L’Oro immerses itself into these definitions, carrying premium jewelry while valuing the strong relationships it has built. “Our customer is someone who expects and understands quality because they live this in their daily life,” says storeowner Haigo Derian.
With a progressive approach to traditional business, L’Oro has been placed in a favourable position within the jewelry industry. Among its exclusive brands, Chopard is one of the elite jewelry names partnered with L’Oro. “They are one of the few family owned companies left in the watch industry, and the Chopard family has built an incredible enterprise,” says Derian. Read more