Giovanni: Little Dynamite – The Margarita King

It’s true what they say – good things come in small packages. Giovanni, the Margarita King is living proof of this.

He is 4’11” tall, but he is a giant. He gives his name simply as Giovanni, but you may know him best as The Margarita King. And since the margarita is considered one of the most popular cocktails in the world, that is a rather lofty title to have. He won the title indirectly—it is not something he just bestowed upon himself.

Yes, won it he did! Giovanni’s The Margarita King is considered by many whose job it is to know such things as close to perfection as you can get in a pre-mixed cocktail in a bottle.

However, putting a pre-mixed tequila and lime concoction in a bottle certainly was not enough to earn Giovanni his reputation. People are drawn to his boundless energy and indefatigable nature. Do you remember when Jamie Foxx won his Oscar for Ray? When he ran offstage, the first person he caught sight of was none other than Giovanni. He rushed over to him to tell him how much he loved his margaritas. Of course, they had met several times before, as Giovanni was a mainstay of both the Oscars and the Golden Globes. (I wonder if there is a connection between the Foxx-Giovanni friendship and the award-winning Miami Vice cocktail recipe, which uses Giovanni’s The Margarita King.)

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When Eva Longoria was planning her wedding, who did she call to provide the refreshments? Yes, right again! The Margarita King. According to Longoria, “He was certainly one of the most popular guests, and he certainly did not disappoint.”

But what is it about Giovanni’s The Margarita King mixture that makes it so special? The answer is Giovanni’s hand in and attention to every detail in the recipe. He scoured Mexico in search of the perfect tequila for his mix – a double-distilled blue agave tequila. He also uses the perfect secondary ingredients; according to Giovanni, “If they are not just as perfect, the structure of the whole drink falls, and you are left with the ordinary. And ordinary is not nearly enough for me!” The orange liqueur in The Margarita King is specially double-distilled, and Giovanni uses only the best limes and lemons for their citrus tang and punch. He tops off his recipe with sugar from raw sugar cane that he selects himself. “I didn’t know what ingredients I was looking for specifically,” says Giovanni. “But I knew that I would know the perfect ingredients and the perfect combination when I encountered them.”

His product is called The Margarita King, and he is referred to as The Margarita King because of it. But his cocktail mixture is a multi-award winning product: it won Gold Medals in 2004, 2005 and 2006 from the Beverage Testing Institute of Chicago as the best ready-to-serve cocktail mix in the world. Is there another reason that people gravitate to Giovanni’s The Margarita King? The fact that it carries the highest alcohol content of any ready-mixed cocktail available – a full 17%, which is allowable because the mixture is stand-alone and needs no other beverage added.

If you like margaritas, just one taste of The Margarita King will make you love it. The energy and passion that Giovanni puts into his product is equal to the taste of pure perfection – and that is just how Giovanni wants it. “If it wasn’t perfection, I couldn’t very well call myself The Margarita King, now, could I?” Well, Giovanni, it is. And you can.